Political Technologies and Reputation on the Internet

Reputation is the invisible capital of your brand.
Not having a reputation is just as bad as having a bad reputation..

Today, there are thousands of sites on the Internet where consumers of products and services gather to exchange opinions about their quality, and voters actively discuss the image and actions of politicians at various levels. Thus, we can identify a very important trend for effective interaction with the consumer - in the last 10 years there have appeared platforms and means of communication that allow consumers to express their opinion about brands, their products and services much faster and “louder”, and quite often these platforms gather active and solvent consumer audience.

Information, today skillfully published on the web and read by a couple of thousand people, tomorrow can serve as an information reason for sensational material on television with a multimillion audience. The Internet is full of emotions. People exchange not so much technical information about goods or services, but about the feelings they have evoked in them. Social networks, forums, blogs are full of expressive evaluations - both positive and negative. And it is from the mass of such emotional evaluations is formed, as a rule, the opinion of a person who wants to learn something new on the Web, whether it is the opinion of an authoritative blogger about a new phone or the assessment of a new bill.

How online reputation management works.

The result is achieved by publishing positive information about the company or its services in the form of good reviews, recommendations from other people who have used the services of this firm - reviews are posted on other sites.

If new positive reviews did not displace the negative information from the TOP 10, then the external promotion of pages of reviews by backlinks is carried out.

In companies with a large number of customers often arise force majeure situations, which are privately perceived by the customer as poor performance of services.

The customer, who was offended for various reasons, can leave a bad review about working with this company. It is good if this feedback can be corrected or influence its editing to feedback to the customer.

If there is no way to delete or edit such a review, then this is where reputation management services are needed. After publishing such a review, it can appear in the SEO rendition of Google or Yandex.

Even today, many companies are trying not only to monitor their reputation on the Internet, but also to manage it. After all, existing technologies allow not only to disseminate information as quickly as possible, but also to manage one of its most important parameters - intonation. U-internet companion offers reputation management of persons, brand, products, services and other objects of your choice, as well as the application of political technologies to achieve your goals.