Advertising in Instagram

At the moment, the social network Instagram is used by more than 400 million people, and this is a really huge audience. In comparison, Twitter has only 320 million active users. But it's not the number of users that makes Instagram such a tempting marketing channel for retailers, it's the ability to fully immerse yourself in a brand using this platform.

If you've ever posted about a small brand on any social media platform, you have an idea that sometimes it feels like you're speaking into a void. Not a single response! No likes, no comments, no retweets. But on Instagram, it's completely different. No matter how small or large your audience is, your Instagram post will get at least a small number of likes and comments - especially if you use relevant hashtags - so-called tags, words or phrases preceded by the # symbol, which users can use to unite a group of posts on a common topic.

You can also publish links to your website in Instagram posts if you're promoting something. In the example below, the “Learn More\ Read More” button immediately sends the reader directly to your web page. This tool alone is a great reason to start advertising on Instagram!

Instagram ads have the same targeting options as the same ads on Facebook. They include targeting based on location, demographics, interests, behaviors, and m uch more.

It's even better if you already have your own target audience of users, in which case you can attract their attention to your Instagram page. Targeted audiences are groups of people who have already visited your site or have already shared their contact information with you, and ads targeting these groups tend to get a good response.