What is Google contextual advertising?

Today, it is a powerful and highly accurate tool for achieving your online advertising goals.
With the help of modern tools that are now available in Google AdWords you can very subtly distinguish your audience and deliver your advertising message to them. Thus, ordering contextual advertising in Google we use AdWords as effectively as possible, and you only need to receive orders from your clients.

What does contextual advertising look like?
A contextual ad consists of a headline, text, a link (the landing page the user will get to when he clicks on the ad) and additional elements.

Contextual ads on Google search.
In Google search, ads are placed in a block at the top of the page and below or to the right of the search results.

AdWords contextual advertising networks
Google AdWords can be shown on two networks:

• Search Network — ads in this network are shown to users next to search results in response to their search queries. In simple words, what the user asked Google, it shows him in response.
• Contextual Media Network — AdWords ads that are shown on Google's partner sites (which have placed Google's ad code on the pages of their sites).

Differences between advertising in the Search Network and Contextual Media Network:

• In the search network, only text ads can be shown, while in the contextual-media network, both text ads, banners, and video ads can be shown.
• In a CMC, you can pay for both impressions and clicks, while in a search network, you can only pay for clicks
• User behavior in the search network and in the Contextual Media Network is fundamentally different. Therefore, the very principle of advertising, advertising message, advertising indicators (CTR, cost per click, etc.) will be different

Advantages of contextual advertising:

• Unobtrusiveness. In the search network advertising is shown only to those users who are actively interested in your product or service.
• Speed of launch. Ads appear almost immediately after setting up an advertising campaign.
• Accuracy. Thanks to various methods of targeting, contextual advertising can be adjusted to your target audience as accurately as possible.
• Flexibility. AdWords allows you to change account settings very quickly and direct your ads to maximize their effectiveness.
• «Pay what you want». You can choose how much budget to allocate for contextual advertising in Google. AdWords campaigns can be customized to fit almost any budget and still be effective.