Customers in bulk

Goodbye cold calls. The most disgusting part of the work of managers - it is daily to call a mass of strangers, to take them away from the business, to listen to their irritated answers, and even blatant rudeness. The blue dream, any person who faces this regularly - to get rid of this routine “once and for all”.

"Customers in bulk", these are completely different methods of work, when the manager in most cases communicates with people who are already waiting for him and even set up kindly. Fantastic? No, just a different approach. The essence of this approach is generation of leads.

Generation of leads is one way to get access to a customer. For example, introductions at events, holding seminars, organizing promotions - any way of getting to know a client is essentially lead generation. Leads are contacts. Today, numerous resources use the term “lead generation” to mean electronic lead generation, which is only partially true in terms of the variety of marketing tasks.

According to Insidesales.com, the most common methods of B2B lead generation are company websites, email marketing and trade shows and social media. Therefore, the newfangled trick - electronic lead generation, which is actively being discussed on professional forums, is only a part of the tool. However, a very promising part.

In electronic lead generation, webmasters virtually track potential customers who intend to purchase services or products. Electronic lead generation tool works as follows: lead generators analyze search queries and other actions of consumers on the network and identify signs of readiness of the client to purchase a product or service. Having the generated data about a customer who has a need for a product, the customer - a company, an online store or a bank - gets customers by providing an offer in time.

To apply this tool, it is necessary to correctly formulate the need for information, for example, “information about all users searching for ‘electronic trading platforms’ is needed”. Specialists allocate from the traffic the leads required by the customer, that is, they provide “hot” customers in bulk.

In the B2B segment, lead generation is still predominantly offline and consists more in partnership projects, cooperation with business associations and the invention of interaction models where one customer would generate a hundred new ones.