What is a landing page? It is a self-contained web page, which a potential customer reaches after clicking
on an advertisement or as a result of a search. Landing pages are quite widely used in marketing due to
their fundamental difference from a traditional website: while the main purpose of a landing page is for the
visitor to take a specific (targeted) action, websites are multi-purpose in nature. Such a limitation allows
a landing page to be incredibly effective, and therefore remain in demand among professionals.
What can be the goals of a landing page? For example, signing up for a webinar, generating requests for a
certain service or product purchase, downloading an e-book or brochure with tips, subscribing to news and
products you offer (product purchase), etc.
However, unlike a business card site, where the
customer's decision to purchase a product is made solely on the basis of visual enticement, a landing page
demonstrates a certain textual aggressiveness, openly urging the user to take the action of purchasing a
product by using urging language with verbs in the imperative mood - “Register... Fill out... Call...”. In
order for this appeal to be heard, you need a clear argument that dispels all doubts - for example, “50%
off”, “quantity is limited” and so on.
When asked “Which is better?” or “Which site will work
for me?” we have no choice but to limit ourselves to the profound phrase “It depends on...”. On the model of
your business, the specifics of your sales proposals, advertising strategy, personal preferences and other
such nuances. If you are still in doubt about the choice of the format of the site, contact us by phone and
client managers U-internet company will advise you in this matter in more detail.
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